how they implemented the strategy on their website, from which you can learn a lot from.”>Despite being an extremely new business, Failory implemented the techniques of programmatic SEO so well that it now receives more than 100k organic traffic every single month. They also explained how they implemented the strategy on their website, from which you can learn a lot from.
Failory Overview
Failory is a company that provides resources and information for entrepreneurs and startups. They offer a variety of content, including interviews with failed startup founders, case studies on failed businesses, and articles on common startup mistakes and how to avoid them. They also provide a startup failure database, which allows users to search for failed startups by industry, location, and other criteria.
Failory has implemented programmatic SEO techniques in the following ways:
1. Startup cemetery
In this area, Failory targets “what happened to {startup}” which is informational in nature. The programmatic pages generated under “startup cemetery” would be considered blog post type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- What happened to Toys R Us : 6.5k
- What happened to Vine : 2.7k
- What happened to Justin.tv : 1.4k