Kapwing has smartly created separated pages for templates (meme, video, collage, etc.) that people often search on Google. One of the most trending templates is the “Red Shirt Belly Dancing Guy Greenscreen Video Meme” and it’s generating 1000s of organic traffic every month. Kapwing mostly targets creators and gamers, and they are doing a great job with that.
Kapwing Overview
Kapwing is a web-based tool that allows users to edit video, create GIFs, and design images and graphics. It offers a range of features including video trimming, adding text and captions, and the ability to resize and crop videos.
Kapwing has implemented programmatic SEO techniques in the following ways:
1. Tools pages
In this area, Kapwing targets “{utility tool name}” which is transactional in nature. The programmatic pages generated under “tools pages” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Convert Video : 24.9k
- GIF Maker : 14.7k
- PNG Maker : 7.8k