Make Programmatic SEO Case Study

Zapier. Their landing pages are simple with very clear call to action buttons. Also, they have done a great job at interlinking pages.”>Make has applied the techniques of programmatic SEO to create multiple set of pages that their potential users search for, much like Zapier. Their landing pages are simple with very clear call to action buttons. Also, they have done a great job at interlinking pages.

Make Overview

Make is a visual platform that enables individuals, teams, and enterprises across all industries to design, build, and automate tasks and workflows, as well as apps and systems, without the need for coding skills. With Make, users can automate repetitive tasks, streamline workflows and create custom apps and systems to fit their specific needs.

Make has implemented programmatic SEO techniques in the following ways:

1. Apps integration pages

In this area, Make targets “connecting {app} on make” which is transactional in nature. The programmatic pages generated under “apps integration pages” would be considered landing page type.

Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:

  1. Connecting GroupMe on Make : 6.1k
  2. Connecting Google Contacts on Make : 1.6k
  3. Connecting ClickUp on Make : 1.1k

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