Tripadvidor has more than 7,00,00,000 pages indexed in Google for different set of keywords they target. Their programmatically generated pages are so well optimized that whatever you search related to hotels, travel, and places; you will be seeing results from Tripadvisor.
Tripadvisor Overview
Tripadvisor is a travel and tourism company that operates a website and mobile app with user-generated content and reviews of travel-related content. It also includes interactive travel forums. Users can post reviews and opinions of hotels, resorts, flights, vacation rentals, and vacation packages, as well as restaurants and attractions. The company also provides a platform for booking travel and other related services, including booking flights, rental cars, and vacation packages.
Tripadvisor has implemented programmatic SEO techniques in the following ways:
1. Things to do
In this area, Tripadvisor targets “things to do in {place}” which is informational in nature. The programmatic pages generated under “things to do” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Things to do in Orlando : 183k
- Things to do in Pigeon Forge : 112k
- Things to do in Kissimmee : 108k