If someone wants to send money abroad, Wise discovered what those users search for and created well-crafted landing pages trying to get them to start using Wise for sending money. And it’s working! By using the techniques of programmatic SEO, Wise is able to generate massive 60+ million organic monthly traffic.
Wise Overview
Wise is a fintech company that offers low-cost international money transfers and a multi-currency account. Wise provides a range of services to help people and businesses manage their money internationally, including a multi-currency account, a debit card, and a business account.
Wise has implemented programmatic SEO techniques in the following ways:
1. Currency converter
In this area, Wise targets “{currency 1} to {currency 2}” which is informational and commercial in nature. The programmatic pages generated under “currency converter” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- US Dollar to Indian Rupee : 103.9k
- US Dollar to Euro : 94.1k
- US Dollar to Mexican Peso : 68.1k