Zapier is one of the first adopters of the programmatic SEO technique and has been driving tons of highly targeted traffic to the site ever since. They analyzed how and what their potential customers search, and then created hundreds of thousands of pages around those keywords. The programmatically generated pages are designed in a way that they are super user-friendly and are loved by search engines as well.
Zapier Overview
Zapier is a web-based automation tool that allows users to connect various applications to automate tasks and processes. For example, an automation could be set up to automatically create a new task in a to-do list app whenever an email is received with a certain subject line.
Zapier has implemented programmatic SEO techniques in the following ways:
1. Apps profile pages
In this area, Zapier targets “{app} integrations” which is transactional in nature. The programmatic pages generated under “apps profile pages” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Google Sheets integrations : 34k
- Gmail integrations : 60k
- Google Docs integrations : 42k