Canva is one of the biggest examples of programmatic SEO as it receives more than 100 million monthly organic traffic. Again, they analyzed what their potential customers/users are searching for and capitalized on that. At the time of writing this, there were more than 190,000 pages were indexed in Google.
Canva Overview
Canva is a graphic design company that provides an online design tool that allows users to create professional-quality designs without the need for extensive design skills. The platform offers a wide variety of templates, design elements, and tools that can be used to create everything from social media posts and flyers to presentations and infographics. Canva is easy to use and offers a range of design options for users of all skill levels.
Canva has implemented programmatic SEO techniques in the following ways:
1. Creative maker
In this area, Canva targets “{creative} maker or builder” which is transactional in nature. The programmatic pages generated under “creative maker” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Logo maker : 179k
- Online resume builder : 71k
- Photo collage maker : 74k