Just like social media platforms like LinkedIn and Twitter, MentorCruise has created profile pages for all individuals as well as separate collection pages for all categories in which people search for mentors and coaches. The receives ~30k monthly organic traffic, but it’s growing fast.
MentorCruise Overview
MentorCruise is an online platform that connects individuals with highly-vetted mentors and industry professionals to help them advance their careers. The platform aims to make mentoring easier, fairer and more effective by providing a transparent and accessible way for people to find and connect with mentors.
MentorCruise has implemented programmatic SEO techniques in the following ways:
1. Find mentor and mentoring
In this area, MentorCruise targets “find a {niche} mentor and mentoring” which is informational and commercial in nature. The programmatic pages generated under “find mentor and mentoring” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Find a Startup mentor and mentoring : 69
- Find a Engineering mentor and mentoring : 63
- Find a UX Design mentor and mentoring : 51