G2 where they beautifully show a lot of data in a meaningful format by using programmatic SEO. The website receiving more than 2.9 million monthly traffic and there’s a lot to learn from the site.”>PayScale website feels much like G2 where they beautifully show a lot of data in a meaningful format by using programmatic SEO. The website receiving more than 2.9 million monthly traffic and there’s a lot to learn from the site.
Payscale Overview
Payscale is a compensation software and data company that empowers people and employers with the strategic power of compensation by delivering data, services, and software to get pay right. The company’s advanced compensation management platform provides comprehensive solutions, services, and products that set the standard for competitive compensation practices. The platform also allows businesses to utilize multiple compensation data sources and perform robust compensation analytics.
Payscale has implemented programmatic SEO techniques in the following ways:
1. Employer hourly rate
In this area, Payscale targets “average hourly rate for {employer} employees” which is informational in nature. The programmatic pages generated under “employer hourly rate” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Average Hourly Rate for Target Corporation Employees : 20.3k
- Average Hourly Rate for Walmart.com Employees : 16.6k
- Average Hourly Rate for McDonald’s Corporation Employees : 16.5k