VEED has brilliantly created several small tools targeting their potential customers. They are using “engineering as marketing” technique by creating hundreds of free tools that people often search for. The company was founded in 2017 only, but their organic search traffic growth has been exponential with the help of programmatic SEO.
VEED Overview
VEED is an online video editing platform that allows users to easily create professional-quality videos without the need for expensive software or specialized training. With VEED, users can quickly trim, cut, and splice together video clips, add music and voiceovers, and even include text overlays and visual effects.
VEED has implemented programmatic SEO techniques in the following ways:
1. Tools pages
In this area, VEED targets “{utility tool name}” which is transactional in nature. The programmatic pages generated under “tools pages” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Video Compressor : 114.2k
- Free Online Video Editor : 90.7k
- Audio to Text : 13.2k