Airtable hasn’t innovated something very new, but they used the techniques of programmatic SEO to create separate pages targeting keywords that their potential users were searching for. The best thing? The individual pages they created for templates are of really high-quality.
Airtable Overview
Airtable is a company that offers a flexible and powerful online database platform. It allows users to easily organize, track, and share information in a variety of formats, such as spreadsheets, calendars, and Kanban boards. Airtable’s unique visual interface allows users to customize their database to their specific needs, and the platform can be integrated with a wide range of external tools and services.
Airtable has implemented programmatic SEO techniques in the following ways:
1. Document templates
In this area, Airtable targets “{document type} templates” which is transactional in nature. The programmatic pages generated under “document templates” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Project management templates : 890
- Event planning templates : 570
- Sales CRM templates : 640