If you’re searching for a software or doing a research on software, it’s impossible to not come across G2. They have programmatically created hundreds of thousands of pages that drive millions of organic traffic every month.
G2 Overview
G2 is a website that provides user reviews and ratings for various software products and services, with a focus on business and enterprise software. It allows users to compare products and read real-world reviews from other users to help make informed decisions about which products to use.
G2 has implemented programmatic SEO techniques in the following ways:
1. Software comparisons
In this area, G2 targets “compare {software 1} and {software 2}” which is commercial in nature. The programmatic pages generated under “software comparisons” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Compare Asana and monday.com : 2.2k
- Compare Elead and VinSolutions Connect CRM : 962
- Compare Freckle and i-Ready Learning : 567