Ian Webster and he has done a great job.”>In2013Dollar has to be the best programmatic SEO example ever. It has simple blog-post style pages but they are super interactive due to embedded charts and tables. The website is created by a data expert engineer Ian Webster and he has done a great job.
in2013dollars Overview
In2013dollars is an inflation calculator website that uses official data from the US Consumer Price Index and breaks down inflation by spending category. It allows users to enter any year since 1635 to adjust for inflation and measure changes in purchasing power.
in2013dollars has implemented programmatic SEO techniques in the following ways:
1. Inflation Calculator
In this area, in2013dollars targets “Value of {amount} from {past year} to {current year}” which is informational in nature. The programmatic pages generated under “inflation calculator” would be considered blog post type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Value of $1 from 2020 to 2023 : 1.5k
- Value of $1 from 2019 to 2023 : 1.4k
- Value of $1 from 1980 to 2023 : 1.3k