Retool correctly understands how people search and has created multiple pages targeting highly transactional keywords. All the pages are well designed and the website receives more than 90k monthly visitors through programmatic SEO.
Retool Overview
Retool is a low-code platform that helps teams quickly build custom internal tools for their business operations. Retool allows developers to easily create powerful tools such as custom apps, dashboards, admin panels, and more, without the need for extensive programming knowledge. The platform is designed to save time and resources by enabling teams to quickly build the tools they need, rather than starting from scratch.
Retool has implemented programmatic SEO techniques in the following ways:
1. Integration pages
In this area, Retool targets “build internal tools with {medium}” which is informational and commercial in nature. The programmatic pages generated under “integration pages” would be considered landing page type.
Let’s take a look at some example pages in this area, and how much organic traffic they generate every month:
- Build internal tools with Firestore : 75
- Build internal tools with DynamoDB : 54
- Build internal tools with Salesforce : 47